--- title: Lead and Follow in the Lloyds and London Market --- # Lead and Follow in the Lloyd's and London Market: Beyond the Binary This report replaces the binary lead-follow model with a six-part strategic framework, recognising that every insurer role - regardless of broker relevance - is a commercially vital contribution to the market. ![LMA Report Cover](https://resources.oxbowpartners.com/hs-fs/hubfs/LMA%20Report%20Cover.png?width=1300&height=894&name=LMA%20Report%20Cover.png "LMA Report Cover") ## Download the report: --- ![Greg circle.jpg](https://resources.oxbowpartners.com/hs-fs/hubfs/Greg%20circle.jpg.png?width=519&height=519&name=Greg%20circle.jpg.png) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20Twitter%20link%20here) ### Greg Brown ##### Partner Greg leads engagements on digital, operations, and technology strategy and transformation. He spends most of his time in the Lloyd’s and London Market and European retail insurance. Graduating with a degree in Engineering and Computer Science, Greg has a strong technical background which allows him to give his clients confidence in the feasibility of their strategic choices. CEOs often rely on Greg to look through the hype and advise them on the relevance of technical trends. Topics where Greg’s range of experience comes together include digitisation in the London Market and the impact of Lloyd’s Blueprint 2, strategic choices available to syndicates around the bifurcation of lead/follow, and using technology as a vehicle to drive underwriting transformation. Greg is a regular commentator on transformation and digital topics, and often speaks at industry events. **[Contact Greg](mailto:gbrown@oxbowpartners.com)** ![](https://resources.oxbowpartners.com/hs-fs/hubfs/Max%20Headshot%20BG%20removed.png?width=1000&height=1000&name=Max%20Headshot%20BG%20removed.png) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20Twitter%20link%20here) ### Max Deacon ##### Partner Max leads projects across the strategy and operations practices at Oxbow Partners focusing primarily in within the London speciality market. Max was lead author on our previous report with the LMA:* 'The Growth of Enhanced Underwriting in the Lloyd's Market: The New Normal?'*. Recent experience includes risk strategy and enterprise risk framework for Top 5 (re)insurer, underwriting strategy for a London Market insurer and automating UW Governance for digital first insurer. Previous experiences include building a network of climate-focused politicians, launching a tech startup, and consulting at Oliver Wyman. **[Contact Max](mailto:mdeacon@oxbowpartners.com)** ![Ana M 2](https://resources.oxbowpartners.com/hs-fs/hubfs/Ana%20M%202.png?width=1000&height=1000&name=Ana%20M%202.png) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20Twitter%20link%20here) ### Ana Mavra ##### Consultant Ana is a Consultant at Oxbow Partners, with experience across strategy and operations engagements for (re)insurers. Recently, she has worked on organisational design for a London Market insurer and a claims transformation programme for a global specialty (re)insurer.  **[Contact Ana](mailto:amavra@oxbowpartners.com)** ![Anna G Circle 2](https://resources.oxbowpartners.com/hs-fs/hubfs/Anna%20G%20Circle%202.png?width=527&height=527&name=Anna%20G%20Circle%202.png) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20facebook%20URL%20here) [**](https://resources.oxbowpartners.com/Copy%20and%20paste%20your%20Twitter%20link%20here) ### Anna Gardner ##### Senior Consultant Anna works across strategy, operations and transformation, with experience in the Lloyd’s and London Market. Her work includes supporting the operating model transformation of a UK retail insurer and advising a global (re)insurer on the design and implementation of their follow‑only strategy. **[Contact Anna](mailto:agardner@oxbowpartners.com)** --- ## About us Oxbow Partners is a specialist management consultancy exclusively serving the insurance industry. Our clients include leadership teams at the world’s leading insurers, reinsurers, brokers and private equity firms. Our consulting engagements span across strategy, operations, technology, transformation and M&A. Our Market Intelligence team offers unique analysis into the UK market and global reinsurance. Senior executives choose Oxbow Partners when they want a fresh perspective from a high-calibre team of industry specialists that think deeply about each client’s unique situation and has a track record of delivering insight and impact. Since 2021 we have been featured as a leading UK management consulting firm by the Financial Times. In 2023 we became a B Corp, indicating our commitment to balance purpose and profit. ## Contact us     +44 203 947 8620    [info@oxbowpartners.com](mailto:info@oxbowpartners.com)     68 King William Street, London, EC4N 7HR     [Follow us](https://www.linkedin.com/company/10291157)